Brasher's Sacramento
Auto
Auction
At a Glance
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Established
1956, owned by Brasher’s since 1978
Location
Rio Linda, California
Nearest airport
Sacramento International Airport, five miles from the auction. The airport is served by several major airlines including United, Delta, Southwest, Alaska,
TWA, Continental, US Air, Northwest, America West, Jet Blue
Market
Western United States
Sale day: Tuesday, 8:45 am.
Facilities
100+ acres, 11,000 office area, 14,000-square-foot auction arena, sixteen sales lanes, full service cafeteria, 15,000-square-foot detail shop, 27,000-square-foot auto body & paint center, 7,000-square-foot mechanical repair and certification facility, on-site test track, and a 10,000-space consignment parking lot. The entire facility is fenced and secured 24 hours a day, seven days a week.
Sales Volume
1,900 – 2,300 vehicles at weekly sales, 2,500 – 2,800 at special event sales.
Dealer Registration: 3,200
Average Participation per Sale: 900
Transportation
Unlimited drive-away service owned and operated by the auction, auto transport (contracted through regional transport companies).
Capabilities
Include automated vehicle check in and check out, customized data uploads for consignor systems, custom email reports, Internet sales, online presale catalogs, market reports and no-sale reports, customer self-service center, and in-house software development team.
Events
Consignment Auction: Tuesday, 8:45 am
Motorsport & RV Auction: Every Other Tuesday, 8:30 am
Specialty Sale: GSA/Public Sale: 3rd Fridays, as scheduled
Ford Factory Sale: Monthly, on scheduled Thursdays at 10 am
Transportation Services
Unlimited Pick-up & Delivery
Facility
• 100+ Acres, 16 Auction Lanes
• 24 Hour Check-in
• Direct Return Facility
• Auto IMS, LiveLane, LiveLot & OnLine Ringman Internet Sales
• Complete Reconditioning Facilities and Services
Industry Service
Frank Brasher
Past President of NAAA (1972)
NAAA Hall of Fame (1987)
Larry Brasher
Past President NAAA (1988)
NAAA Hall of Fame (2005)
Executive Board Member
Served on numerous committees
John Brasher
Chairman, NAAA Public Affairs Committee
Member of the Executive Board for NAAA
Rex Roden
President of the Western Zone NAAA (1993)
President of IADAC (1995-1996)
Chairman of the Marketing Committee for NAAA (2000)
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Serving major markets throughout the West, Brasher’s Sacramento Auto Auction offers a full range of remarketing services including reconditioning, inspections, transportation, inventory financing, and wholesale automotive, salvage, specialty, and Internet auctions. Brasher’s Sacramento Auto Auction remarkets vehicles for wholesale consignors including dealers, manufacturers, rental car companies, banks, finance and leasing institutions.
The Sacramento Auto Auction was founded in 1956 by Jim and Esther Loupe, who ran the two-lane facility in West Sacramento until 1978, when it was purchased by the Brasher family. The Brashers operated the auction in its West Sacramento location until October of 1986, expanding it to four lanes before moving to a new 42-acre, 8-lane full-service facility in Rio Linda, just north of downtown Sacramento. Today, the auction encompasses 100 acres, operates 16 lanes, and handles more than 2,000 vehicles at its weekly dealer consignment sale. In addition, the auction also holds a monthly
G.S.A. sale which is open to the public as well as the auction’s dealer base. Brasher’s Sacramento Auto Auction is one of the founding members of
ServNet, which was established in 1987.
At the heart of Brasher’s Sacramento Auto Auction’s operations is adherence to the company’s slogan, “All we sell is service, but the service we sell is the best!” The auction’s commitment to service is evident throughout the facility, from the detail, reconditioning and title departments to the auction’s dealer financing program, Western 500 Warranty and 12-Month Odometer Protection Plan. The facility’s comfortable restaurant offers varied menus at reasonable prices.
Brasher’s commitment to service is also evident in the many commendations and awards it has received throughout the years from its customers. Brasher’s Sacramento Auto Auction has been consistently rated one of Ford Motor Company’s top auctions in the Ford Auction Quality Program since 1992, winning the coveted Golden Gavel Award in 1997, 1999, 2001 and 2002.
In 1996, the Sacramento Auto Auction introduced a new double-block configuration in the auction arena, which runs two groups of cars in a single physical lane. With complete auction blocks at both ends of the lane, vehicles sold in the two double-block lanes at the Sacramento Auction are seen by a larger number of buyers. The speed of the sale is regulated with traffic lights which maintain an optimum rate.
Affiliations
ServNet Independent Auto Auction Network
National Auto Auction Association
Int. Automotive Remarketing Alliance
National Ind. Auto Dealers Association
Ind. Auto Dealers Advisory Council
California Credit Union Collectors Council
Service to the Community
In addition, the management and staff at Brasher’s Sacramento Auction serves the community. The auction supports a number of local non-profit organizations, and raises for non-profits like the American Cancer Society, National Multiple Sclerosis Society, and several local food closets.
Corporate Account Lineup
• Ford Motor Company
• Ford Motor Credit
• American Suzuki
• KIA Motors America
• American Isuzu
• Hertz
• Mike Albert Leasing
• Wells Fargo
• Bank of America
• WFS Financial
• Freelance Repo Remarketing
• Phh
• Golden One Credit Union
• Fireside Bank
• AL Financial
• Lobel Financial
• RSCU.Net
• Enterprise Rent A Car
• Dollar Rent A Car
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